What is a Multi-Channel Funnel?

A multi-channel funnel tracks how customers interact with different marketing channels (like social media, email, or search ads) before converting on a website. It provides insights into how multiple touchpoints contribute to a conversion.

This is important because it helps businesses see the full customer journey. Instead of just focusing on the last interaction, they can understand how all channels work together. This allows for better marketing strategies and more effective use of resources.