What is an Entry Page?

An entry page is the first page a visitor lands on when they arrive at a website. It’s the initial point of entry in their browsing session, often referred to as the "landing page." This page can be the homepage or any other page that a user accesses directly from a search engine, ad, or external link.

Entry pages are important because they are the starting point of the user's journey on a site. They should be optimized to provide a good user experience, load quickly, and clearly guide visitors to other relevant content or actions, such as making a purchase or filling out a form.