What is Average Session Duration?

Average session duration is the typical amount of time users spend actively engaging with a website in a single visit. It’s calculated by dividing the total time of all user sessions by the number of sessions within a specific timeframe.

A longer average session duration usually means visitors are finding valuable content and staying engaged. On the other hand, shorter durations can indicate poor user experience or irrelevant content. Improving this metric involves making content more appealing, enhancing navigation, and ensuring the website meets user expectations.