Release 2.8.4 - Advanced click fraud analytics

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Release 2.8.4 – January 5, 2025
This upgrade allows the brands running the ads to understand and prevent fraudulent clicks with advanced analysis of click fraud. The users get detailed insights into the percentage of blocked IPs by page referrer and device types. The system now includes advanced metrics to measure how effective the protection is and analyzes irregular traffic patterns for better fraud detection.

New features:

  • Blocked IP analysis with details on where fraud is coming from - the IP address, location, etc.

  • Device-specific fraud analysis for mobile, desktop, and tablet users.

  • Traffic pattern analysis to detect irregular patterns of clicks and activity on the page.

  • Detailed fraud analysis with trend analysis and performance evaluation.

  • Protection effectiveness measurement to assess ROI and optimize fraud prevention strategies.

  • Fraud prediction to anticipate potential fraud and prevent it before it happens.